About Me
SAL'S STORY
It all began with
AN OLD FAMILY RECIPE
Over 74 years ago, Sal Lupoli's grandparents came to America and all they had when they arrived was a strong work ethic and an old family recipe for Sicilian-style pizza. It wasn’t long before their Revere Beach pizza stand earned a reputation for flavor, freshness and very generous portions. Sal’s heritage and strong family history led him to work in the Italian kitchens of Boston’s North End where he perfected his craft.
Nonno and Nonna, 1940
Since 1990
FAMILY-OWNED
AND OPERATED
In 1990, Salvatore Lupoli opened his first Sal’s Pizza shop with his brother Nick, in Salem, New Hampshire. Inspired by Boston’s North End eateries, the Lupoli brothers used fresh ingredients, prepared their dough daily, and established a reputation for the best quality. Originally, Sal's was known as Just Pizza, since they focused on what they did best. The largest pizza at the lowest price—their 19-inch, three-pound pizza, quickly became a legend and is the cornerstone of every Sal’s Pizza today!
Sal & Nick, 1990
Only the finest and freshest
INGREDIENTS
We source the finest ingredients and prepare them by hand. In every Sal’s Pizza, we chop locally-grown vegetables and garlic, grate 100% mozzarella cheese right off the block and hand-stretch our homemade dough each and every day. Made with tomatoes picked right off the vine in Northern California, our signature sauce arrives fresh-packed without additives or preservatives. Everything from olive oil to your favorite toppings are the highest quality because we know that great tasting food is made from great ingredients.
Everyone loves
FOOD TRUCKS
In early 2020, when the Covid-19 pandemic hit, Sal Lupoli knew it was the right time to launch the new fleet of food trucks he had been working on behind-the-scenes. More than ever, people wanted to be outside. Ordering from Sal's Mobile made it easy with their contactless ordering and delivery. With a food truck, Sal is able to bring his high-quality pizza to towns where he may not have an actual pizza “store”. And unlike most food trucks, Sal’s Mobile offers delivery! The pizza trucks have flourished and you can now find them all over New England in selective towns, as well as at hundreds of private events every month from Maine to Cape Cod. Learn more about booking a food truck here.
Nice wheels!!
Expanding our Reach
NEW "EXPRESS" LOCATIONS
Our new "express" locations have been popping up all over New England! Find us at Haffner's gas stations, universities like Brandeis, Wentworth, Umass Boston, Umass Lowell, Salem State and Suffolk, along with arenas like Fenway, TD Garden, Agganis, Tsongas and Delta Dental Stadium. While these locations feature the same craft pizza made with Sal’s famous dough, sauce and cheese and signature menu items, this brand-new "express" model allows more people to enjoy Sal’s Pizza by being conveniently positioned in frequently visited areas.
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Find us at your
LOCAL GROCERY STORE
ALL NATURAL, NO PRESERVATIVES OR FILLERS.
For years, Sal’s has been producing oven-ready pizza for Walmart, BJs, Big Y, Market Basket, McKinnons, Hannafords, and hundreds of independent grocers. Sal’s Pizza is made fresh and offers a taste like no other grocery store pizza. Pick up Sal’s at your favorite grocery store today!
Providing nutrition
TO OVER 1,000 SCHOOLS
Now, that's a slice!
Sal’s pizza is offered in over 1,000 schools throughout New England. Your little one probably eats Sal's and you don't even know it! Sal's for Schools pizza is made with 51% whole grain crust, no artificial additives or preservatives. We make it fresh, by hand, every day. A single portion provides two servings of grains and two servings of meat or meat alternatives.
To bring Sal's Pizza to your school, click here.
