Our Story

Family owned and operated since 1990.

One might say Sal Lupoli has pizza in his blood. Sal’s grandparents emigrated from Naples, Italy and began selling Neapolitan-style pizza on Revere Beach on the North Shore of Boston in 1940. Today it is the wholesome and fresh products at our corporate and franchised locations that has made Sal’s Pizza a unique and successful quick-serve restaurant. The concept of Sal’s Pizza originated in Boston’s North End, the world renowned enclave of authentic Italian eateries, and where CEO Sal Lupoli did his culinary apprenticeship while attending Northeastern University. This experience proved to be a powerful influence in the development of his signature recipes and restaurant processes.

Straight from the Boston’s North End!

In 1990, Sal opened his first location in Salem, N.H., in an 800-square-foot storefront along with his brother, Nick. Armed with business degrees and a passion for hard work, the young entrepreneurs opened the doors. “Straight from Boston’s North End” was the foundation of their marketing campaign, taking the fastest growing quick-serve concept in the world and making it even better was their mission. Choosing to work with only the freshest ingredients on the planet and preparing their dough fresh daily, the Lupoli brothers set out to establish a reputation for the best quality, the largest pizza and the lowest price. They offered a 19-inch, three-pound pizza, which quickly became a legend.

Meet Sal

While attending Northeastern University during the late ‘80’s, Sal began his tutelage working at restaurants in Boston’s North End; the Italian enclave where immigrants came to open eateries with old-world family recipes.


In 1990 Sal and his brother Nick, opened their first Sal’s Pizza. One soon became two, became three and so on… With core values of Quality, Quantity and Price, Sal began franchising his pizzeria concept for the biggest, tastiest pizza in 1994. Presently, there are over 40 corporate and franchised Sal’s Pizza locations throughout southern New Hampshire and Massachusetts.


In 2003 Sal went on to become a restaurateur of Salvatore’s Italian Restaurants; offering high quality, fresh Italian cuisine and world-class service with prices so affordable an entire family can enjoy an evening out. Locations now include Boston Seaport, Boston Theater District, Medford Square and Riverwalk Lawrence. Sal expects to open his fifth Salvatore’s restaurant in Andover early 2012.


Expanding even further, Sal added Real Estate and Business Developer to his resume in 2003 when he purchased dilapidated mill buildings along the Merrimack River in Lawrence, MA. He transformed the mills into a renovated campus boasting 1.4 million square feet of retail and commercial space that has brought 250 companies and 2,500 jobs to the community. Phase II development is well underway and will double the amount of available space for lease. Sal is presently earning his MBA at Massachusetts Institute of Technology’s Sloan School of Management with captains of industry from around the globe.