Our Story
FAMILY OWNED AND OPERATED SINCE 1990
One might say Sal Lupoli has pizza in his blood. Sal’s grandparents emigrated from Naples, Italy and began selling Neapolitan-style pizza on Revere Beach on the north shore of Boston in 1940. Today it is the wholesome and fresh products at our corporate and franchised locations that has made Sal’s Pizza a unique and successful quick-serve restaurant. The concept of Sal’s Pizza originated in Boston’s North End, the world renowned enclave of authentic Italian eateries, and where CEO Sal Lupoli did his culinary apprenticeship while attending Northeastern University. This experience proved to be a powerful influence in the development of his signature recipes and restaurant processes.
STRAIGHT FROM BOSTON’S NORTH END!
In 1990, Sal opened his first location in Salem, N.H., in an 800-square-foot storefront along with his brother, Nick. Armed with business degrees and a passion for hard work, the young entrepreneurs opened the doors. “Straight from Boston’s North End” was the foundation of their marketing campaign. Taking the fastest growing quick-serve concept in the world and making it even better was their mission. Choosing to work with only fresh ingredients on the planet and preparing their dough fresh daily, the Lupoli brothers set out to establish a reputation for the best quality, the largest pizza and the lowest price. They offered a 19-inch, three-pound pizza, which quickly became a legend.
TODAY
Sal’s is actively seeking new franchisees to welcome to its growing family for development in MA and NH as well as major markets throughout the country. Presently, there are over 40 corporate and franchised Sal’s Pizza locations throughout southern New Hampshire and Massachusetts with new pizzerias opening every day. With its Foodservice and Branded Packaged Goods products sales added to the mix, Sal’s Pizza has become one of the largest retail franchise and wholesale operations servicing all of New England. Today Sal’s makes over 40,000 pizzas a week!
